Welcome!
I am Wilfred Emmanuel-Jones MBE, best known as The Black Farmer.
A child of the Windrush generation I arrived in the UK from Jamaica as a small boy with big dreams. Inspired by working on my father’s Birmingham allotment, my young dream of owning a piece of land was born. After many years of hard work I bought a small farm on the Devon Cornwall border and launched The Black Farmer brand. A huge achievement that I am proud of and thankful for all the support I have had.
As with all dreams, they grow! I want to share with urban communities across the UK the rural farmshop experience. And so The Black Farmer flagship Farmshop in Brixton was born. I am proud that we are able to showcase so many local and artisan producers and delighted that this has become a space that the community can share and enjoy.