MY PURPOSE IS TO INSPIRE AND EMPOWER PEOPLE TO PURSUE THEIR DREAMS

I overcame incredible odds to become a successful entrepreneur and farmer, and I believe that everyone, regardless of their ethnicity or background, should have the opportunity to achieve their full potential.

I believe business can be a force for good in bringing about change.  I work tirelessly, through my partnerships and products, to encourage diversity into farming and the wider food business to ensure that the talent out there is seen and encouraged.

By sharing my story and supporting aspiring entrepreneurs, I want to give hope and inspiration to people from all walks of life.

MY STORY

MY STORY

PODCAST

PODCAST

Welcome to “Success Is Not Normal,” a captivating podcast series where I, your host, delve into the unique journeys of highly successful individuals. With each episode, I engage in insightful conversations with my esteemed guests, uncovering the unconventional paths and extraordinary experiences that shaped their success.

Join me as we explore the diverse stories of these exceptional people, and uncover the secrets to their accomplishments. In a world where normalcy is overrated, embrace the power of unconventional success with “Success Is Not Normal.”

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The black farmer podcast

HATCHERY

HATCHERY

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Segun Akinweleola’s brainchild, The Gym Kitchen, epitomises the mantra ‘food to fuel’. Catering to the bustling lives of health-conscious individuals, The Gym Kitchen delivers nutritionally balanced ready meals, snacks, breakfast options, and meats. Witness rapid growth and an expanding presence in Tesco, Asda, Ocado, Sainsbury, Co-op and Morrisons, The Gym Kitchen transcends being merely a food brand; it’s a lifestyle. Explore The Gym Kitchen offerings on thegymkitchen.com

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In collaboration with Adel Sidiqi, I Am Halal was founded to address the scarcity of genuinely Halal-certified products in the UK. With roots in the Food and Beverage eCommerce sector in the United Arab Emirates, this venture is a testament to our dedication to providing the Muslim community—and anyone intrigued by Asian, Middle Eastern, and African cuisines—with a trustworthy source of Halal-certified meats and foods. Our offerings are meticulously selected, ensuring they meet the highest standards of Halal certification. Discover I am Halal’s unique range on iamhalal.co.uk.

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Inspired by a profound love for Scandinavian culture, particularly Swedish meatballs, Chris Monks has positioned Smorgasbord as a leading brand within the UK market. Offering a variety of authentic Swedish recipes, from delightful meatball snacks to vegetarian options, Smorgasbord has successfully launched its online shop. Discover their exciting range of Scandinavian favourites on smorgasbordfood.com You can also find Smorgasbord products at Tesco, Sainsbury’s, Asda, Ocado, and Costco.

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Join The Hatchery

Are you a foodpreneur with a vision that stands out? Does your brand carry a mission that resonates with heart, soul, and personality? If yes, we would love to hear from you. Email wilfred@theblackfarmer.com to explore how The Hatchery can support your journey towards making a significant impact in the food industry.

Let’s nurture your dream into the next big success story.

JEOPARDY

JEOPARDY

In my years of recovery after Leukaemia, it gave me some time to reflect on my life and the lessons I have learned as a businessman and entrepreneur – and to look at those things I could pass on to others to help them on their journey.

The result was my book Jeopardy – The Danger of Playing it Safe. In it I argue that our natural instinct for caution is one of the greatest barriers to making progress in life, and shows how embracing jeopardy is essential if you want to succeed.

Drawing on a life that has taken me from a deprived childhood in inner-city Birmingham to becoming one of the nation’s most famous farmers, I demonstrate how we can all go further in life by learning to escape the fears that stop us from achieving our ambitions.

In this book, I hope to show that only by embracing jeopardy, and liberating ourselves from the shackles of uncertainty and self-doubt, can we realise our full potential.

What could you achieve, if you decided to stop letting fear hold you back?

PAUSE

PAUSE

I now have to take very good care of my skin and can only use products that are for sensitive skin. During the first lockdown I was living in complete isolation and I decided to turn my hand to making soap and candles. I even created a brand name: Pause – Relax, Reflect, Rejuvenate. Of course, the lull didn’t last and I was back to putting my full energy into my business! I didn’t want to let Pause go, so I decided to source hand-made products that have been specifically developed for very sensitive skin and only use natural high-quality oils. Made by a small family company on Dartmoor, I hope you will agree that these are truly lovely products. There’s even something for your canine friend!

The only course of action open to me to prevent the Leukaemia returning was to have a stem cell transplant. The transplant certainly saved me but has left me with Graft versus Host disease (GVHD) which attacks many of my organs – including my skin.

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SCARLETTS BARN

SCARLETTS BARN

“Scarlett’s Barn” is a little slice of paradise on my lovely farm in Devon where I have created a home-away-from-home for my customers. Secluded and peaceful, it’s surrounded by some of the most spectacular scenery the British countryside has to offer, with amazing views and stunning sunsets.

There’s room for a family of four or a group of friends across two bedrooms with a shared bathroom, well-equipped kitchen, comfortable living/dining room and downstairs cloakroom. With the sights of both Devon and Cornwall on the doorstep, as well as spectacular beaches with excellent surf and great walks, its location is hard to beat, too.

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Final Note:

From modest beginnings to a multifaceted career encompassing farming, television, and business, my life story stands as a testament to determination, cultural pride, and innovation. Whether through my products, dance, or advocacy work, my aim is to inspire others, champion diversity, and celebrate the essence of all things British.  I feel as though my journey has just begun!

Willfred the black farmer

Final Note:

From modest beginnings to a multifaceted career encompassing farming, television, and business, my life story stands as a testament to determination, cultural pride, and innovation. Whether through my products, dance, or advocacy work, my aim is to inspire others, champion diversity, and celebrate the essence of all things British.  I feel as though my journey has just begun!

Willfred the black farmer