WELCOME!

I am Wilfred Emmanuel-Jones MBE, known as The Black Farmer. I came to the UK from Jamaica as part of the Windrush Generation. Despite growing up dyslexic in inner-city Birmingham, I found hope in farming and eventually realised my dream by creating The Black Farmer brand on a small farm at the Devon/Cornwall border. My mission is to break down barriers and create opportunities for everyone, regardless of background, and to bring the rural farm experience to urban communities. I look forward to welcoming you!

I came to the UK from Jamaica as a child of the Windrush Generation. Growing up dyslexic in a family of 11 in inner-city Birmingham, I found solace in growing fruit and vegetables on my father’s allotment, sparking my dream to have a farm of my own. Despite leaving school with no qualifications and little hope, my life turned around when I was given a break.

At the age of 40, I fulfilled my dream by buying a small farm on the Devon/Cornwall border, leading to the creation of The Black Farmer brand. My mission is to break down barriers and create opportunities for people to fulfil their potential, regardless of ethnicity or background. By bringing the rural farm shop experience to urban areas, I aim to bridge a divide and create a community space where everyone can meet, enjoy, and be inspired. I can’t wait to see you there!

SPECIAL OFFERS

1/2 Goat Shoulder

£36.40 £29.12
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Aloe Vera Drink

£2.00 £1.70
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Aslina Chardonnay

£25.92 £20.74
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Aslina-Sauvignon Blanc

£23.50 £18.80
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Hot and Spicy Chicken Wings 500g

£5.38 £4.30
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Chicken Liver Free Range 500g

£7.40 £5.92
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Goat Leg – Half Cut, 1.4kg

£36.40 £29.12
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1/2 Goat Shoulder

£36.40 £29.12
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NEW IN

Hewie Highland Cow Wall Mounted Handcrafted Sculpture

£106.44
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Mango Wood and Ceramic 3-Drawer Jewellery Box – Multicoloured

£32.95
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Handmade Felt Sheep Ornament – Cream – 100% Wool

£11.95
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Mango Wood and Ceramic 3-Drawer Jewellery Box – Blue Daisy

£32.95
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OUR BRIXTON STORE

25-27 Market Row, London
SW9 8LD

OPENING HOURS:
MONDAY 10AM – 6PM
TUESDAY – SUNDAY 10AM – 7PM 

What’s here? Fresh fruit & veg, meat & fish; chilled & frozen ready-meals; wines, beers & spirits; speciality deli (from cheeses & shrimps to Gü puds & yogurts); groceries (from fiery marinades to Brixton Blend coffee). And a whole load of interesting gifts (from leather aprons to stunning lanterns).

Soak up the calming atmosphere as you shop. Take a cuppa & cake or something more substantial upstairs. And experience the peace of the countryside!

DISCOVER...

Food (615)

Drink (90)

Caribbean Cuisine (96)

Gluten Free (83)

Lifestyle & Home (196)

Wellbeing (51)

Gifts (54)

New In (32)

HOW WE WORK

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SELECT YOUR DELIVERY DATE​

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SAFE DELIVERY​

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Freshness Delivered

FRESHNESS DELIVERED​

Our special food boxes are insulated and kept cool with ice to ensure freshness.

BECOMING THE BLACK FARMER

When I finally realised my dream of owning a farm in Devon, my neighbours quickly coined a name for me:  “The Black Farmer”.

This led to me launching my own brand, offering quality British products with unexpected twists across food, drink and lifestyle. Read my full story here.

THE FARM

As the eldest of nine, it was my job to help Dad on the allotment, where he grew vegetables to supplement food for the family. It was here, away from our crowded two-up, two-down terraced house, that I made a promise to myself as an 11-year-old boy that, one day, I would have my very own farm.

Willfred in front of a gate homepage banner
Wilfreds Windrush Story

WINDRUSH STORY

As a member of the Windrush Generation, I’m proud to share my story with you. Let’s celebrate this historic event by honouring the courage and determination of those who journeyed from the Caribbean to start anew in the UK. My story is just one of many, but I hope it serves as an inspiration to future generations.

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