Running a business isn’t glamorous. It isn’t glossy. And it certainly isn’t what most people imagine when they see the finished product on a supermarket shelf or visit one of our farm shops.

Behind every pack of sausages, every jar of seasoning, every till that rings — there are battles. Daily battles. Some you win, some you don’t. So I’ve decided it’s time to tell the truth. Every week, I’ll be sharing a raw, honest, unfiltered look at the life of a founder fighting to keep a retail business alive and thriving in modern Britain. No PR spin. No inspirational waffle. Just the reality: the highs, the lows, and the moments you wouldn’t believe unless you lived them.

You’ll see the tough decisions, the frustrations, the breakthroughs, the risks, the customer stories, and the sheer grit it takes to run The Black Farmer brand. Some weeks I’m the CEO. Some weeks I’m the cleaner, the counsellor, or the bouncer. That’s the job. And this diary is where I’ll tell it exactly as it is.

If you’re interested in business, retail, entrepreneurship, community, or just want to know what really goes on behind the scenes…Subscribe to The Founder’s Grind and follow the journey. Expect honesty. Expect surprises. Expect a few raised eyebrows. And above all — expect the truth.

Sign up now and join me on this weekly ride.