WELCOME!
I am Wilfred Emmanuel-Jones MBE, The Black Farmer. Born in Jamaica and raised in inner-city Birmingham, I turned my passion for farming into a brand that breaks barriers and creates opportunities for all. From my farm on the Devon/Cornwall border, I bring the rural experience to urban communities. Welcome to The Black Farmer.
I came to the UK from Jamaica as a child of the Windrush Generation. Growing up dyslexic in a family of 11 in inner-city Birmingham, I found solace in growing fruit and vegetables on my father’s allotment, sparking my dream to have a farm of my own. Despite leaving school with no qualifications and little hope, my life turned around when I was given a break.
At the age of 40, I fulfilled my dream by buying a small farm on the Devon/Cornwall border, leading to the creation of The Black Farmer brand. My mission is to break down barriers and create opportunities for people to fulfil their potential, regardless of ethnicity or background. By bringing the rural farm shop experience to urban areas, I aim to bridge a divide and create a community space where everyone can meet, enjoy, and be inspired. I can’t wait to see you there!
New Look Packaging
We are thrilled to announce we have updated our packaging design for your favourite Black Farmer products!
Look out for the new style, coming to your supermarket soon.
Click the banner below to find out more.
LOOK OUT FOR THE NEW PACKAGING IN YOUR SUPERMARKET!
July Favourites
Hot and Spicy Chicken Breast Diced
£13.28 – £31.70
Chicken Breast Fillets Sticky BBQ
£12.52 – £29.80DISCOVER OUR STORES
OUR WHITE CITY STORE
Unit 1, 2 Television Centre,
101 Wood Lane,
White City,
W12 7FR
Email: whitecity@theblackfarmer.com
OPENING HOURS:
Weekdays: 8:00 AM – 9:00 PM
Weekends: 10:00 AM – 9:00 PM
What’s on offer? A vibrant selection of fresh fruit & veg, top-quality meats & fish; chilled & frozen ready meals; wines, beers & spirits; a speciality deli (with everything from artisan cheeses & fresh seafood to rich desserts & creamy yogurts); and groceries (think fiery marinades and our signature Brixton Blend coffee). Plus, discover a range of intriguing gifts (from handcrafted leather aprons to stunning lanterns).
FOOD TO GO
Soak in the calming atmosphere as you shop. Enjoy a cuppa and cake, or something more filling, as you unwind. Experience the peaceful vibe of the countryside right here in White City!
OUR BRIXTON STORE
25-27 Market Row, London
SW9 8LD
OPENING HOURS:
Monday 12:00 - 16:00
Tuesday - Friday 11:00 - 17:00
Saturday 10:00 -19:00
Sunday 10:00-17:00
What’s here? Fresh fruit & veg, meat & fish; chilled & frozen ready-meals; wines, beers & spirits; speciality deli (from cheeses & shrimps to Gü puds & yogurts); groceries (from fiery marinades to Brixton Blend coffee). And a whole load of interesting gifts (from leather aprons to stunning lanterns).
FOOD TO GO
MEZZANINE TO HIRE
WELLNESS CLASSES
Soak up the calming atmosphere as you shop. Take a cuppa & cake or something more substantial upstairs. And experience the peace of the countryside!
NEW IN
DISCOVER...
HOW WE WORK
SELECT YOUR DELIVERY DATE
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SAFE DELIVERY
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FRESHNESS DELIVERED
BECOMING THE BLACK FARMER
When I finally realised my dream of owning a farm in Devon, my neighbours quickly coined a name for me: “The Black Farmer”.
This led to me launching my own brand, offering quality British products with unexpected twists across food, drink and lifestyle. Read my full story here.
THE FARM
As the eldest of nine, it was my job to help Dad on the allotment, where he grew vegetables to supplement food for the family. It was here, away from our crowded two-up, two-down terraced house, that I made a promise to myself as an 11-year-old boy that, one day, I would have my very own farm.
