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HONOURING OUR COMMUNITIES
Black history is British history. It lives in the people who build businesses, feed families, open doors, create opportunities and refuse to be defined by somebody else’s expectations.
For Black History Month 2026, The Black Farmer is celebrating the communities that shape us — from the Windrush generation and Wilfred Emmanuel-Jones’s own journey, to the entrepreneurs, customers, growers, makers and neighbours helping write the next chapter.
From Jamaica to Birmingham. From an allotment to a farm.
Wilfred Emmanuel-Jones was born in Jamaica and raised in inner-city Birmingham as part of the Windrush generation. Working on his father’s allotment gave him an early connection to food and the land — and planted an ambition that seemed improbable at the time: to own a farm in the British countryside.
Years later, that ambition became reality. The name locals gave him — The Black Farmer — became a badge of pride, then a brand built to challenge expectations about who belongs in British farming and food.
Community is not an abstract idea. It is people showing up for one another. It is the parent who keeps a family going, the neighbour who checks in, the teacher who spots potential, the small business that creates a first opportunity, and the customer who chooses to support something with purpose.
This month, we are celebrating those everyday acts of courage, care, enterprise and generosity — the work that often happens quietly, but changes lives.
Black history is being made now.
The Black Farmer was never meant to be just another food label. It was created to be visible, unapologetic and useful — a mainstream British brand that could celebrate Caribbean influence, champion diversity in farming and show that a different background can be a source of strength.
That work does not belong to one month. October gives us a reason to turn up the volume, but the mission continues all year.
I built The Black Farmer to stand for something bigger than food. It is about defying expectations, celebrating culture and making sure the next person can see a door where somebody else once saw a wall.
This Black History Month, honour the people who helped you find your way — and then make sure you hold the door open for someone coming behind you.
— Wilfred Emmanuel-Jones MBE
