Slice of Caribbean-style pineapple cake with soft crumb and golden crust on a rustic wooden surface

Pineapple Cake (Slice)

£1.95

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Wilfred Emmanuel-Jones MBE, founder of The Black Farmer

The man behind the meat

Wilfred Emmanuel-Jones MBE — born in Jamaica, raised in Birmingham, farming on the Devon–Cornwall border since 2000. He founded The Black Farmer to bring bold, characterful British food to the nation's tables, with a flavour all of its own.

Read Wilfred's story →