Wilfred's Welcome Message

Talk To Wilfred

Your AI Shopping Assistant for The Black Farmer

Your AI assistant designed to help you shop smarter, discover products, get meal inspiration and quickly find the information you need.

Whether you’re planning a BBQ, looking for gluten free options, choosing gifts, checking delivery details or simply deciding what to cook tonight — just ask.

And it’s not just about food.

You can also talk about life, business, motivation or anything else on your mind. Sometimes you need product advice. Sometimes you just need a fresh perspective.

Shopping for great food should feel personal.

What Can Talk To Wilfred Help With?

  • Product recommendations
  • Meal ideas and cooking inspiration
  • Gluten free and dietary advice
  • Product ingredients and allergen information
  • Gift suggestions and seasonal favourites
  • Delivery and order questions
  • Farmshop and online shopping support
  • Business and entrepreneurial advice
  • Everyday life questions and inspiration

Built Around Real Conversations

Talk To Wilfred is designed to feel warm, helpful and easy to use — like chatting with someone who genuinely knows good food, business and life.

Powered by AI technology and trained around The Black Farmer brand, products and customer experience, it helps you get answers quickly without searching through endless pages.

Try Asking:

  • “What’s best for a summer BBQ?”
  • “Do you have gluten free sausages?”
  • “What can I cook for 6 people?”
  • “Which products are most popular?”
  • “What would you recommend for Father’s Day?”
  • “Where is my order?”
  • “How do I start a food business?”
  • “What keeps you motivated?”

You can talk to me about feeling stuck, taking risks, backing yourself, dealing with pressure, or navigating moments where the right path isn’t obvious. These aren’t abstract ideas to me. They’re situations I’ve lived through and learned from the hard way.