REGULARS-ONLY OFFERS
Special food and drink offers created for members.
The Black Farmer — Where Tradition Meets Bold Flavour
TBF REGULARS
MORE REASONS
TO COME BACK.
Join for free and make every visit to The Black Farmer White City work a little harder for you — from your first shop to coffee, lunch, After Work and rewards reserved for Regulars.
YOUR JOINING OFFER
50% OFF
YOUR FIRST SHOP
Join TBF Regulars and get 50% off the eligible part of your first shop, up to £5.
Shop as normal and we’ll apply the discount to the qualifying items in your basket. Alcohol — including wine, spirits, draught beer, poured wine and low & no alcohol — and gift cards are excluded.
If your basket contains both qualifying and excluded items, the 50% discount applies only to the eligible subtotal.
JOIN FOR FREE
MONDAY–FRIDAY · MONEY OFF
YOUR COFFEE GETS BETTER EVERY VISIT.
Buy a qualifying coffee, show your Regulars card and move up the weekly reward ladder.
1ST50p OFF
2ND75p OFF
3RD£1 OFF
4TH£1 OFF
5TH£1 OFF
One qualifying coffee purchase counts as one visit. The ladder resets each Monday. Babyccinos are excluded.
MONDAY–FRIDAY · MONEY OFF
LUNCH PAYS YOU BACK TOO.
Choose from the Regulars Lunch selection, show your card and save more as you come back through the week.
1ST50p OFF
2ND75p OFF
3RD£1 OFF
4TH£1 OFF
5TH£1 OFF
One qualifying lunch purchase counts as one visit. The ladder resets each Monday.
AFTER WORK · MON–FRI · 4–7PM
£2 OFF
MAKE THAT POST-WORK DRINK TASTE EVEN BETTER.
Get £2 off when you buy two qualifying draught beers or two qualifying glasses of house wine.
Beer and wine can’t be mixed to qualify. Selected drinks are excluded.
AND THAT’S ONLY THE START
MORE THAN MONEY OFF.
Regulars is designed to reward the people who keep coming back. Keep showing your card and look out for more ways to be rewarded.
SURPRISE DAYS
Unexpected rewards for Regulars who keep showing up.
BIRTHDAY REWARDS
Look out for something extra around your birthday.
LUNCH ON US
You and three friends could have lunch on us.
EXCLUSIVE EXPERIENCES
Opportunities and rewards that go well beyond the receipt.
THE ULTIMATE REGULARS REWARD
ESCAPE TO
THE FARM.
Our most engaged Regulars will have opportunities to win a stay at The Black Farmer Farm — connecting White City with the people, place and story behind the food.
Escape the city without leaving town.
ONE CARD. EVERY VISIT.
HOW REGULARS WORKS.
- 1
JOIN FOR FREE
Sign up to TBF Regulars and get your member card.
- 2
KEEP IT ON YOUR PHONE
Your Regulars card is ready whenever you visit.
- 3
SHOW IT EVERY VISIT
Scan your card when you buy qualifying coffee, lunch, drinks or shop items.
- 4
UNLOCK MORE
Keep coming back and look out for more rewards and experiences.
FIND US AT TELEVISION CENTRE
THE BLACK FARMER
WHITE CITY
Your coffee stop, lunch spot, after-work drink and food shop — all in one place.
Unit 1, 2 Television Centre
101 Wood Lane
White City
W12 7FR
Opening hours
Monday–Friday: 8am–9pm
Saturday–Sunday: 10am–9pm
READY WHEN YOU ARE
READY TO BECOME
A REGULAR?
Join for free, keep your card handy and show it whenever you visit White City.
JOIN TBF REGULARSGOOD TO KNOW
Is TBF Regulars free to join?
Yes. TBF Regulars is free to join.
What is the first-shop offer?
New Regulars can get 50% off the eligible part of their first shop, up to £5. Alcohol — including wine, spirits, draught beer, poured wine and low & no alcohol — and gift cards are excluded. If a basket contains qualifying and excluded items, the discount applies only to the eligible subtotal.
How do the coffee and lunch rewards work?
Monday to Friday, your first qualifying visit saves 50p, your second saves 75p, and qualifying visits three, four and five save £1 each. The ladders reset each Monday. One qualifying purchase counts as one visit.
How does After Work work?
Monday to Friday, 4–7pm, Regulars can get £2 off when buying two qualifying draught beers or two qualifying glasses of house wine. Beer and wine can’t be mixed to qualify and selected drinks are excluded.
Are future rewards guaranteed?
No. Surprise Days, Birthday Rewards, Lunch on Us, exclusive experiences and Escape to the Farm opportunities are promotional rewards that may be offered to eligible Regulars and are subject to availability and the terms of each promotion.
Offers and rewards are subject to eligibility, availability and the terms of each individual promotion. Selected products apply to coffee, lunch and After Work rewards.