Find us at Television Centre

The Black Farmer Farmshop, White City

Right beside White City and Wood Lane stations, in London's Television Centre, you'll find our White City farmshop — a little bit of Wilfred's world in the heart of W12. It's a proper farmshop with a twist: traditional British meats and fresh produce sitting happily alongside bold Caribbean flavours, a deli counter, fresh bread, ready-to-cook meals and a coffee to take away or sip in. Pop in for the weekly shop, grab lunch, or pick up something you won't find on the supermarket shelf.

Address:

Unit 1, 2 Television Centre,
101 Wood Lane,
White City,
W12 7FR

Phone: 020 3105 4711

Opening hours:- Monday–Friday: 8am–9pm - Saturday–Sunday: 10am–9pm

2 min from White City (Central line) and Wood Lane (Hammersmith & City / Circle). Buses along Wood Lane. Paid parking nearby.

Escape the city without leaving town

What you'll find in store

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COLLECTION AVAILABLE 7 DAYS A WEEK

Click & Collect

You can order online and collect in store 7 days a week, simply choose the click and collect option in the basket, select your preferred store and choose a date and time for your collection.

Frequently Asked Questions

  • The deli & butchery — Our specialist British meats and signature sausages, fresh from the counter, plus charcuterie and cheeses to build a board.

    Fresh produce — Seasonal fruit and vegetables, picked for flavour.

    The Caribbean larder — Hard-to-find Caribbean ingredients, sauces, spices and store-cupboard classics — the flavours that make our food ours.

    Ready when you are — Freshly made meals and chef-prepared dishes to heat at home, for the days you'd rather not cook.

    Bakery — Fresh bread, baked goods and the kind of loaf that doesn't last the journey home.

    Coffee & a sit-down — Grab a coffee or a cold drink and take a seat — a friendly stop whether you're shopping or passing through.

    Gifts & home — Thoughtful gifts, hampers and a touch of the home-and-lifestyle range, for treating someone (or yourself).

  • Weekdays: 8:00 AM – 9:00 PM
    Weekends: 10:00 AM – 9:00 PM

  • Food - On - The - Go

    • Eat in or takeaway

    Fresh Produce

    • A vibrant selection of fruit and vegetables

    Top-Quality Meats & Fish

    Chilled & Frozen Ready Meals

    Wines, Beers & Spirits

    Speciality Deli Items

    • Artisan cheeses
    • Fresh seafood
    • Rich desserts
    • Creamy yogurts

    Groceries

    • Fiery marinades
    • Our signature Brixton Blend coffee

    Unique Gifts

    • Handcrafted leather aprons
    • Stunning lanterns and homeware accents
  • All products bought online can be collected from any of our stores, or delivered direct to your door. Simply choose your preferred option at checkout.

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